In October 2019 Selenis commercialized their innovative Eco Resins – supplying a sustainable version of all their product portfolio: all products can be produced with up to 50% post-consumer recycled content. In 2021, they scaled-up their production of these sustainable resins to full production volumes, and immediately sought to guarantee the traceability of these products by certifying them through Recyclass, that same year.
With the growing pressure to demonstrate to consumers that products are genuinely circular, manufacturers, brand owners, and retailers are increasingly looking for a reliable and transparent certification. This certification confirms that Selenis possesses all the required procedures to ensure the traceability of recycled plastics incorporated into their products.
RecyClass Certifications are voluntary audit schemes that demonstrate the degree of recycled content of plastics used in products. Certification schemes are owned by Plastics Recyclers Europe, managed by RecyClass, and issued by recognized third-party Certification Bodies.
These certifications are a comprehensive cross-industry initiative that expands plastic packaging recyclability and ensures the traceability of the recycled plastic content in Europe, by offering Recyclability Certifications and Recycled Content Traceability Certification for plastic packaging.
Legislative pressure, 2030 targets, and brand owners faced with consumers looking for products with lower environmental claims have prompted the need for reliable certification and labelling of environmental claims to prove sustainability and eliminate greenwashing based on false claims used purely as a marketing tool.
The RecyClass Certification was the solution for Selenis, as it attests to the physical traceability of recycled plastics as described in EN 15343:2007, following a controlled blending chain of custody approach ISO/IEC 22095 where origins of plastic waste are verified starting with the recycler and moving up the value chain. The certification also allows for an adequate determination of the share of the post and pre-consumer plastic – in the case of Selenis all the recycled content is post-consumer. This tool has become a key enabler in developing recycled plastics packaging.
Recyclass certified products:
- Reassure consumers & provide trust to end-users (B2C), increasing public interest in recyclability and recycled content
- Demonstrate compliance with legislation (B2B) & verify claims via third-party assessments
- Show transparency about recyclability and waste origin and source
- Support corporate sustainability claims about recycled content and recyclability of plastics
Meeting consumer demand for transparency and verified claims remains high on the agenda of the plastic value chain, as the target of placing 10 million tonnes of recycled materials on the European market by 2025 is approaching. With the renewal of their Recyclass certifications, Selenis proves once again that their sustainability claims are based on true circular solutions.
