Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
Plastic2Prosperity in Mali, the beginning of meaningful change
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
A partnership for sustainability
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
